Carlota Silva

MCS International

Services

Independent consultant providing strategic research built upon 20+ years of experience.

I work mainly as an associate consultant for major research consultancies in the UK and Europe.

Having lived and worked in the UK, Portugal and Italy I can contribute with a deep understanding of these cultures to any international project.

Indirectly I have delivered projects for many companies around the world, providing an extensive experience in one-on-one depth interviewing, (both competitive suppliers and major end-users), group moderation and analysis work in International Markets, especially Portugal, Spain, France and Italy.

My research experience is across a wide range of industries, with a great number of studies done in the B2B and Corporate areas. I have completed studies in the medical, pharmaceutical, automotive, packaging, mechanical, chemical, IT/Telecommunications, etc markets.

The majority of the projects are about assessing the market opportunities for new products, new investments, image studies, testing advertising concepts & opportunities, etc.

My work is mainly international (Europe and Latin America) with fluency in Italian, French and Portuguese.

I work with my partner Alfredo Fantozzi under the umbrella of MCS International, a Qualitative Market Research in the north of Italy


Speciality

Specialties:

Languages skills,  one-on-one depth interviewing,  group moderation,  analysis work.

Key areas:

Business to Business

Corporate

Industrial

Medical

Pharmaceutical

Packaging


Background

I have obtained a degree in Art & Design in Portugal and a post-graduate in Film & TV at Croydon College of Art & Design, UK.

I have worked in the UK as a Head of Graphics for Martak, (a company creating Exhibitions & audio-visual conferences for its clients) and in marketing with Yourdon Europe, before specialising in Qualitative Research as an independent consultant.

I speak Portuguese, English, French, Italian and have a good understanding of Spanish.


Sectors

  • Business to business
  • Industrial, manufacturing & logistics
  • Pharmaceuticals & Healthcare

Skills & Services

  • Data Processing & Reporting
  • International
  • Qualitative
  • Secondary Research (data mining, desk research, web analysis)