Carole Whittaker

Gough Mandarin


We specialise in helping businesses to be more successful by finding ways of improving marketing and communications effectiveness. Key services are brand image research, market / customer analysis and segmentation, customer satisfaction research, opportunity assessments, marketing and media reviews, pr surveys


We have specialist knowledge of the building products sector –┬ásuch as┬áplumbing and heating products and have undertaken several projects in the water industry. In addition we have worked extensively in the tourism / leisure market, particularly camping / caravanning.


We have over 25 years’ experience in marketing and communications, both as a buyer and as a supplier. We regard research as a process that has to give clients a return on their investment. Now specialise in delivering added value research by focusing on the end result, treating research as a means to an end, not an end in itself.