Caroline Armstrong

CA Qualitative Research


Qualitative specialist based in North East


Qualitative research (depths and groups), telephone research, accompanied shops.

Providing either full service or working with other agencies and freelancers.

Very convenient for covering North East, North, Scotland!


Consumer, B2B.

Market areas: Utilities, Energy, Employee, Youth/Children, Telecommunications, Social, Gov’t, Retail, Design/Packaging, FMCG, NPD


30 years in research, trained at QED, part of AGB (now Kantar), then a partner in a Market Research Company.

Freelance for 21 years, now based in North East.

Skills & Services

  • Qualitative
  • Specialist techniques