Caroline Armstrong

CA Qualitative Research

Qualitative specialist based in North East

Services

Qualitative research (depths and groups), telephone research, accompanied shops.

Providing either full service or working with other agencies and freelancers.

Very convenient for covering North East, North, Scotland!


Speciality

Consumer, B2B.

Market areas: Utilities, Energy, Employee, Youth/Children, Telecommunications, Social, Gov’t, Retail, Design/Packaging, FMCG, NPD


Background

30 years in research, trained at QED, part of AGB (now TNS), then a partner in a Market Research Company.

Freelance for 21 years, now based in North East.


Skills & Services

  • Qualitative
  • Specialist techniques