Caroline Luxton-White

Freelance Researcher

Qualitative sub-contracting researcher for all your project or ad-hoc needs


  • Versatile sub-contracting researcher across the whole qualitative process from desk research, depth interviews (F2F and telephone) and focus group moderation (including on-line) to analysis, reporting of findings and presentation.
  • Some quantitative skills too, e.g. SPSS crosstabs, Excel Charts and Pivot Tables.
  • Available for short or long-term assignments, whatever matches your needs – just get in touch:
  • Education and skills specialist for ten years which easily translates to broader areas of market research such as user experience.
  • Member of Market Research Society. Enhanced DBS (CRB) clearance transferable to all organisations (Update Service). Professional Indemnity/Public Liability insurance.


  • Established education and skills researcher since 2008, with a focus on vocational education and training, adult education, life skills development in primary and secondary schools, and initiatives to encourage young people to continue with education and training after leaving compulsory schooling.
  • In-depth understanding of the education and skills ‘ecosystem’ from early years to adult and higher education. Caroline will bring a wealth of experience to any of your projects in the area of education and skills.
  • Clients have included public sector research organisations (such as the National Foundation for Educational Research – NFER, The National Centre for Social Research – NatCen and the Learning and Work Institute) and small educational market research companies such as Chrysalis Research and Insightful Marketing and Research.
  • Caroline is passionate about educational research, but she is also keen to broaden her research activity and gain expertise in new areas. Educational research skills easily translate to commercial user experience research as projects often explore learner experiences of education and training such as apprenticeships and adult education. For example, Caroline recently researched user journeys of adults returning to education for the first time since leaving school, focusing on attitudes, motivations, touchpoints, pain points, and how their experience could be improved.


Caroline taught in both primary and secondary school sectors for ten years before moving into educational research via an MA in research methods.  She landed her first research job in 2008 at the Centre for Education and Industry, University of Warwick, where she worked on a range of educational research themes in the 14-19 education phase with a general focus on vocational education/training and programmes to re-engage learners who have either dropped out or are at risk of dropping out of learning. Since becoming a freelancer in 2017, Caroline has continued to focus on researching initiatives to support learner engagement and aspirations in education and training. She is also keen to move into commercial user experience research drawing on her experiences of learner experience research and is spending much of the ‘lock-down lull’ re-training herself in this area.


  • Children & Youth
  • Government, social research, education

Skills & Services

  • Business services for market researchers
  • Data Processing & Reporting
  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Workshop facilitation