Caroline Snowdon

Humanis Ltd

Qualitative Market Research, particularly in Pharma


I provide high quality, consultancy based qualitative and small-scale quantitative services – either full, bespoke projects or indidual elements. Services include :

  • Group moderation/recruitment
  • in-depth interviewing
  • report writing / presentation preparation
  • proposal writing
  • NLP
  • DP
  • questionnaire design/consultancy
  • general MR consultancy on research design / methodology

Also offer general facilitation for strategic company development


  • Pharma/healthcare, including P category drugs, OTC medicines, hospital equipment, toiletries, womens products, beauty products/procedures etc.
  • Veterinary products
  • Charities
  • B2B


I worked at board level for established, well respected MR agencies for 15 years, before becoming and independent MR consultant in 2000. I offer high quality, professional MR, with the key emphasis on usable and actionable output and creative methodologies and design. I work in close partnership with clients in order to achieve best value and maximum returns.