Catherine Heaney

House 51


house51 - blending market research and behavioural economics


house51 is a research and strategy collective. We blend market research with the latest thinking in behavioural economics and the wider social sciences to understand people, not ‘consumers’.

What we offer:

Market Research

  • Full service quantitative and qualitative research encompassing ‘traditional’ and ‘next generation’ approaches
  • We collaborate openly with a diverse network of experts to offer scalable and cost effective access to pioneering research technology and methods, for example implicit research approaches, eye-tracking

Planning and Consulting

  • The scope and diversity of behavioural science can be daunting. We create frameworks that make the science accessible, relevant and actionable.
  • We  provide literature reviews that connect with the latest thinking in business, academia and cultural trends
  • We provide secondary analysis that repurposes and maximises the value and impact of your existing data and knowledge



Brand and Communications Research

New Product Development Research

Social Research

Behavioural Economics and behaviour change



I specialisie in brand and communications and new product development research. I have a wide range of experience working across diverse sectors for many of the world’s largest brands, with particular expertise in fmcg, retail, tech, media and charity.  I’m a quant specialist, and qual-friendly.

Prior to co-founding house51 I was a Director at Conquest and went on to establish a successful freelance consultancy practice.  I have a BSc Social Psychology and Sociology.


  • Advertising & Media
  • Charities & Not-for-profit
  • Consumer durables
  • Entertainment, leisure & travel
  • FMCG
  • Retail

Skills & Services

  • International
  • Qualitative
  • Quantitative
  • Specialist techniques