Catherine Horner

Wood for the Trees


Wood for the Trees offers strategic qualitative research and consultancy with highly experienced consultants.   I treat every project as a new challenge, with analytical and creative thinking from brief, throughout the project.

Having spent several years as an advertising planner, I particularly love brand strategy and communications briefs. I have in-depth understanding of how communication works, and am able to pull apart different elements of communication to ensure that there is clarity on how it is working on a strategic level vs. an executional one.

In recent years, i have also enjoyed many projects developing employee brands driving brand success from the inside out through research into employee engagement and experience.

I’m a great communicator and collaborator and most important of all, I love what i do.


  • Advertising & Media
  • Business to business
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Ethnography
  • Online/Mobile
  • Qualitative
  • Workshop facilitation