Wood for the Trees offers strategic qualitative research and consultancy with highly experienced consultants. I treat every project as a new challenge, with analytical and creative thinking from brief, throughout the project.
Having spent several years as an advertising planner, I particularly love brand strategy and communications briefs. I have in-depth understanding of how communication works, and am able to pull apart different elements of communication to ensure that there is clarity on how it is working on a strategic level vs. an executional one.
In recent years, i have also enjoyed many projects developing employee brands driving brand success from the inside out through research into employee engagement and experience.
I’m a great communicator and collaborator and most important of all, I love what i do.