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Catherine Kennedy

Business Owner, Greenlight Fieldwork Services

Overview

Greenlight Fieldwork Services provides complete fieldwork services and management system for research projects utilising our wide range of experience in both the public and private sectors.

Services

Greenlight Fieldwork Services can provide the following for your business:

  • Agile approach
  • Consultation about exact recruitment requirements
  • Feasibility reporting
  • High-quality recruitment services
  • Provision of a full suite of bespoke recruitment documentation
  • Trello-based updating service
  • Venue search and management
  • Incentive handling
  • Transcription services
  • Translation services

We recruit for:

  • Usability / User Experience testing (UX)
  • Face-to-Face In-depth interviews
  • Telephone in-depth interviews
  • Remote in-depth interviews i.e. via GoToMeeting or similar platform
  • Focus groups, mini-groups
  • Workshops
  • Online participants
  • Panels

Methodologies:

  • Qualitative
  • Quantitative

Our participants:

  • undergo pre-checking to ensure they are a perfect fit for each specification
  • are pre-checked for past participation, previous poor attendance, and/or other unwanted behaviours
  • are post-checked (selected participants)

Greenlight Fieldwork Services has an extensive network of fieldwork agents spread across the UK, Ireland, Europe, and North America, and can provide services in other markets, on request.  All of our field agents are carefully managed to ensure they provide a consistent, high quality of service, and we have worked with many of them regularly, on a long-term basis.  We also continually seek out new agents in order to expand our network and open up access to a wider pool of participants.

 

About

I have been in the Market Research / UX  industry for over 20 years and that experience is essential to providing a good standard of field management and logistics.  My expertise has allowed me to develop excellent judgement, almost a sixth sense, about fieldwork which goes way beyond the usual standards of good practice.

I have a background as an experienced integrative therapist and NLP practitioner, which helps with understanding both clients, field agents and participants.  Together with my personal experience as a research moderator, I am able to bring a deep insight into what my clients need from recruitment, and that allows me to tailor bespoke services for each one of them

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