Cathy Kennedy

Greenlight Fieldwork Services

A bespoke fieldwork management service for your projects

Services

Greenlight Fieldwork Services provide complete fieldwork services and management system for research projects.

Services provided include:

  • Agile approach
  • Consultation about exact recruitment requirements
  • Feasibility reporting
  • High-quality recruitment services
  • Provision of a full suite of bespoke recruitment documentation
  • Trello-based updating service
  • Venue search and management
  • Incentive handling
  • Transcription services
  • Translation services can be arranged

We recruit for:

  • Usability / User Experience testing (UX)
  • Face-to-Face In-depth interviews
  • Telephone in-depth interviews
  • Remote in-depth interviews i.e. via GoToMeeting or similar platform
  • Focus groups, mini-groups
  • Workshops
  • Online participants
  • Panels

Methodologies:

  • Qualitative
  • Quantitative

Our participants:

  • undergo pre-checking to ensure they are a perfect fit for each specification
  • are pre-checked for past participation, previous poor attendance, and/or other unwanted behaviours
  • are post-checked (selected participants)

Greenlight Fieldwork Services has an extensive network of fieldwork agents spread across the UK, Ireland, Europe and North America, and can provide services in other markets, on request.  All of our field agents are carefully managed to ensure they provide a consistent, high quality of service, and we have worked with many of them on a regular long-term basis.  We also continually seek out new agents in order to expand our network and open up access to a wider pool of participants.

We also have excellent relationships with several highly experienced freelance researchers.  We frequently collaborate to provide a complete service for UX, user experience, qualitative and quantitative projects.

 


Speciality

Business to Business

Business to Consumer

Financial Accountants & Book-Keepers

Sole Traders and Small businesses

Accessibility Needs

 


Background

I have been in the Market Research / UX  industry for almost 15 years and that experience is essential to providing a good standard of field management and logistics.  My expertise has allowed me to develop excellent judgement, almost a sixth sense, about fieldwork which goes way beyond the usual standards of good practice.

I have a background in a wide range of other industries, including healthcare, dentistry, healthcare, and business travel.  I’m also an experienced integrative therapist and NLP practitioner, which helps with understanding both clients, field agents and participants.

My personal experience as a moderator, brings insight into what my clients need from recruitment, and that allows me to tailor bespoke services for each one of them.

 


Sectors

  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Grey market
  • Retail