Cathy Riley

Catalyst Research

Services

Freelance qualitative & quantitative support for research agencies, happy to cover your resource gap while you are recruiting or when workload goes crazy, able to cover all stages from proposal writing to report and presentation. 

As an experienced client-side researcher, I also offer ad hoc or on-going interim research support for client insight departments.

Specific qualitative services: depth interviewing, group moderation, analysis and reporting.  Specific quantitative services: questionnaire design, project management, interpretation of data, report writing. UK and international research; ad hoc or continuous; face to face, telephone, online.


Speciality

Finance, investments & pensions, higher education, oil & energy, airlines, travel & travel retail. 

International & UK. Consumer & B2B.


Background

Well rounded research background: agency trained in qualitative & quantitative techniques, I have worked at a senior level in 3 ad hoc agencies and in client research in management positions, gaining extensive experience in UK & international research, consumer & B2B.

Established my own consultancy to offer freelance services to agencies and clients.  As a versatile researcher I can & have worked in a wide variety of sectors and am always up for a challenge. 

Full member of the MRS and member of ESOMAR.  


Sectors

  • Business to business
  • Entertainment, leisure & travel
  • Financial
  • Government, social research, education
  • Grey market
  • IT (inc Ecommerce)
  • Retail

Skills & Services

  • Data Processing & Reporting
  • International
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Specialist techniques