Cecilia Patterson

MTC Marketing Research Solutions Limited

Research. Insights. Intelligence. Analysis. Consultancy. Understand who, what, where, when, why, how

Services

Benefit from a single point of contact for your market research surveys. 

Our value for money solutions includes:

  • Consultancy,
  • Sampling,
  • Data collection,
  • Data preparation and processing,
  • Charting,
  • Statistics,
  • Analysis,
  • Reporting.
  • Benchmark studies,
  • Brainstorming,
  • Desk research,
  • Mystery shopping.

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Speciality

Areas of Expertise

  • Financial Services – Banking, Investment
  • Telecommunications,
  • Travel/Tourism,
  • Automotive,
  • Food & Beverage,
  • FMCG,
  • Retail,

Projects and Experience

  • 4P’s Research (Marketing Mix),
  • Concept Tests,
  • Usage and Attitude,
  • Customer Segmentation,
  • Consumer behaviour,
  • Brand Health Research,
  • Market Assessment,
  • Market Entry,
  • Customer churn reduction,
  • Customer/Employee Satisfaction studies
  • Customer Experience (CX)

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Background

Skills

  • Quantitative,
  • Qualitative,
  • Observations.

Speciality Areas

  • B2B (Domestic and International)
  • B2C (Domestic and International
  • Affluent/High Networth/Hard to reach
  • Mature/Midlife/Baby Boomers
  • Parents/Mothers/Women
  • Students – College/University

Regions Covered:

  • Africa,
  • The United Kingdom,
  • The United States.

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Sectors

  • Automotive
  • Business to business
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Retail
  • Utilities

Skills & Services

  • Business services for market researchers
  • Data Processing & Reporting
  • Ethnography
  • International
  • Mystery shopping
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Secondary Research (data mining, desk research, web analysis)
  • Desk Research