Cheryl Anderson


Freelance Qualitative Research


Providing all aspects of qualitative research and project management…with a flourish!

I offer proposal writing/ research design, project management, discussion guide writing, moderation, analysis, reporting and presenting. I’m adaptive to the needs of your project: whether you need just a night or two of moderation, a specialist project consultant to help find strategic and actionable insights or managing projects through the full life-cycle of pitch to presentation.

As an experienced researcher, I offer both strategic thinking and creativity and am great at client management and presenting findings to a wide range of stakeholders.


I have particular expertise in kids, youth and families research, charities and social enterprises and museums and galleries.


I have 15 years experience in qualitative research and have worked across a broad range of consumer and B2B brands, spanning the sectors of FMCG, Media, Health and Personal Care, Finance, Government and the third sector. I have extensive experience in NPD and innovation, brand positioning, comms development, UX and customer journeys, design research and deep consumer understanding.


  • Advertising & Media
  • Children & Youth
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Retail
  • Utilities

Skills & Services

  • Ethnography
  • International
  • Qualitative
  • Secondary Research (data mining, desk research, web analysis)