Clare Wade


Qualitative researcher, specialist in online qual.


Online and face-to-face Qualitative Research with planning input as required. All methods – groups, mini-groups, depth/paired interviews, in-store, accompanied shops, family interviews – with online qualitative research used within the methodology mix as appropriate. All sessions are personally transcribed as the interviews are completed so the thinking is developing throughout each project, and new ideas can constantly be explored.


Particular expertise in pre-testing communications where we can make full use of Mindspace Online which is an excellent methodology here.  Other regular services include customer segmentaiton, brand development, customer satisfaction and questionnaire pre-testing.


My background is in account planning at advertising agencies TBWA and BBH and much of my work continues to be communications based.  From BBH I joined HPI International, and then moved to Scotland as Planning Director of Hall Advertising.  In 1992 I set up as an independent Consultant specialising in qualitative research, and in 2007 launched Mindspace Online which uses a unique and bespoke method of running focus groups on a webconference platform.