Curtis Arthur

Knowledge Activ8

We create and implement systems to activate and accelerate your existing knowledge


  • Knowledge activation
  • Insight assimilation
  • Customer Insights
  • Process Optimization
  • Training
  • Strategy & Execution


Knowledge Activ8 helps you get a more complete view of your business without commissioning new research. With all the work we have done, we should be incredibly smart. We frequently don't know what we know, however, so can't share all that we do know. This explosion of information means our mission as leaders and communicators has expanded from obtaining and coordinating information to distilling, validating, and, most importantly, contextualizing knowledge. A knowledge system:
  • saves time
  • becomes the single source of truth
  • establishes baseline knowledge
  • identifies knowledge gaps
  • helps prioritize new projects.


Knowledge Activ8 is a quick burst of energy and experience.  You need to get the most out of what you have but can't dedicate a full-time resource to activate your knowledge.  We have the understanding, broad experience, and organization to get you started.

​I am Curtis Arthur, the chief activator and founder, an experienced and accomplished loyalty analytics and consulting professional who has made a career of creatively making the most of low budgets and disparate pieces of information.

I have worked with retailers, CPGs, and agencies around the world and understand what information is actionable and important.

I have built knowledge systems and communication programs using in-person and online techniques. I am a knowledge and trivia junkie who is both a trained educator (MS, University of Chicago) and a continual learner.

I am friendly and easy to work with, challenging the status quo and encouraging out-of-the-box thinking in a positive and supportive way.


  • FMCG
  • Retail

Skills & Services

  • Ethnography
  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Workshop facilitation
  • Desk Research