Daniel Parker-Smith

The Word Is Out


🎥 Specialist film-maker for brands and agencies. MRS finalists 2021.


  • 📹 ... Videography (Filming group sessions, VoxPops, respondents in-home etc)
  • 🌍 ... Remote ethnography (Qualitative projects including full video production)
  • 🎞️ ... Video editing (Using animations and graphics with mobile participant videos and Zoom clips)
  • 📺 ... Promotional film production (Creating engaging videos to promote brands and agencies)
  • 🖥️ ... Website creation (Online hubs to showcase video projects)


At The Word Is Out, we specialise in partnering video production with qualitative insight. We provide real-life insight, told through engaging, story-led video deliverables. 
  • We collaborate with freelancers and agencies to provide clients with cost-effective video production that we believe is innovative and unparalleled in quality. 
  • By focussing on video, we dig even deeper to showcase in-the-moment behaviours and help clients further understand a decision-making process or customer journey
  • We’re versatile in video and have completed projects capturing respondents in-home, in-store, vox-pops on the street and more!
  • Our ethnographic methodology enables us to complete research remotely similar to an online community and we specialise in sourcing high-quality, in-the-moment, respondent-driven video, collecting emotional responses to a variety of topics.
  • We complete all of the creative video work in-house to allow for fast-turnaround adjustments, perfect for those projects that require feedback and approval from multiple stake-holders or departments.


Hi there, I'm Dan, a film-maker for brands and creative agencies based in Leeds, UK. In 2019 I co-founded The Word Is Out, a creative agency specialised in delivering market research projects through film and qualitative based methodologies. I also work as a freelance film maker. I'm an experienced cinematographer and editor with a First Class honours from The Northern Film School in film making. I also love music, writing songs and playing live in a couple of local bands! Drop me a message to chat about anything research, film-making, music and more :)


  • Business to business
  • Charities & Not-for-profit
  • Children & Youth
  • Entertainment, leisure & travel
  • FMCG
  • Retail
  • Utilities

Skills & Services

  • Ethnography
  • Online/Mobile
  • Qualitative
  • Video/audio services