Here are some typical projects illustrating our main areas of expertise:
Advertising
– Understanding the effectiveness of a major film product placement endorsement
– European brand and advertising tracking for a leading communications provider
– Testing the impact of an experiential marketing programme for a drinks brand
Media
– Assessing the potential for the launch of a new tv channel
– Researching the b2b perception of a media owner and advising sales strategy
– Creating a research programme to drive audience growth
Sport
– A global brand positioning / segmentation project for an iconic sports team
– Evaluating an Advertiser Funded Programme for the principal sponsor of a F1 team
– Planning and creating the first European sports omnibus study