David Hopper

h2 partners ltd

H2 Partners BRAND FORESIGHT. Understanding market opportunity. Uncovering brand strength.


International strategic research consulting.

Qualitative market research; ethnography; semiotics; brand planning; global project management.


H2 PARTNERS BRAND FORESIGHT – We help find the very best in a brand.

Our client list is second-to-none: Pernod-Ricard, O2/Telefonica, McDonalds, Bosch, Estrella Damm, Peroni, Hiscox, Compare the Market, MyBuilder, and Asda, to name a few. Plus, we work alongside leading comms agencies engaged on such brands.

Our research identifies opportunity in market and brings invaluable insight. But with us, this is the start, not the end, of the process.

Indeed, we receive our highest accolades for the synthesis that follows; for our ability to envision the greatest potential in a brand or an idea; and for the confidence and inspiration we bring to brand teams.

We are not fortune-tellers. But, say our clients, we understand the interplay of people, creativity and commerciality. We find what works and why and show what will work and how.

Brand Foresight — where insight is the start.


The widest experience and expertise in global qualitative research and planning, ethnography, and brand semiology. Identifying market opportunities, crafting strategy and communication, and developing ASTUTE AND DRAMATIC POSITIONING IDEAS for brand custodians.

From SME start-ups at inception to multi-nationals in transformation — clients range from Bosch to Bollinger, McDonald’s to Microsoft, Trustpilot to Telefonica. In addition to commercial marketing, we have worked in politics, sport and not-for-profit.

“Unrivalled in the area of positioning and re-positioning brands, David doesn’t simply generate customer insight, he also unlocks customer foresight… able to envision the full potential of a brand, where it will sit in the mind of the customer and how this can be communicated persuasively – a very rare skill.” (Charles Vallance, Founding Partner VCCP)

“David’s real skill is transformative and grounds for far-sighted and far-reaching brand positioning in actionable communication strategy. A genuine strategic game-changer.”
​Matt Wyatt, Executive Planning Director, Snap LDN


  • Advertising & Media
  • Automotive
  • Business to business
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Government, social research, education
  • Grey market
  • Retail
  • Utilities

Skills & Services

  • Ethnography
  • International
  • Online/Mobile
  • Qualitative