Qualitative and Quantitiative Consumer and Business-to-Business Research on a regional, national and international basis from initial brief to final presentation.
Speciality
Areas of Specialism include:
- Media
- Telecoms
- Customer Satisfaction
- Employee Satisfaction
- New Product Development
Background
30 years experience of Market Research on both the client and agency side. Running own consultancy since 2000. Expertise includes recommending a course of action for the client to take based on the research findings. Data interpretation includes multivariate analysis to ‘get the best’ out of the data. Linguistic skills include fluency in German.