David Simmonds

Simmonds Research


Insight, Experience and Vision in quantitative consumer research with a particular focus on packaged grocery markets.

  • Seeking out real Insights – the extra 2% that makes all the difference.
  • The Experience to deliver with clarity and appreciate business issues.
  • The Vision for touchy-feely sensitivity from hard data.

High levels of personal input, actionable findings and strategic recommendations. The expertise is in ‘making numbers talk’. We are also very qual friendly.


Full service

  • New Brand Development
  • Shopping behaviour
  • Brand equity/ drivers
  • Usage/ ethnography
  • Consumer segmentation
  • Need states
  • Concept development
  • Product evaluation/ optimisation
  • Pricing evaluation/ elasticities
  • Packaging
  • Brand/ advertising tracking
  • Legal studies, trademark, copyright

Markets: Consumer, fmcg, food, drink, children, toiletries, personal care, household products, durables, homemakers, furniture and fittings, housing, housing construction, room design and garden products.

Also pensions – branding, literature and website design and pensioner satisfaction.


Established since 1997 with high levels of repeat business. Over 30 years experience from a broad background – research agency Director (16 years at GfK-NOP working with blue-chip clients), Planning (DDB Advertising) and Client-side (Colgate-Palmolive)

‘Safety in Food & Drink Product Testing’: Co-author of this authoratitive reference manual.

Market Research Society (MMRS): Full member – over 35 years.

Independent Consultants Group: Past Committee Secretary – for 10 years.

University of Westminster: Visiting Lecturer in Marketing.

B.Commerce degree with a major in Marketing.