David Simmonds

Simmonds Research

Services

Insight, Experience and Vision in quantitative consumer research with a particular focus on packaged grocery markets.

  • Seeking out real Insights – the extra 2% that makes all the difference.
  • The Experience to deliver with clarity and appreciate business issues.
  • The Vision for touchy-feely sensitivity from hard data.

High levels of personal input, actionable findings and strategic recommendations. The expertise is in ‘making numbers talk’. We are also very qual friendly.


Speciality

Full service

  • New Brand Development
  • Shopping behaviour
  • Brand equity/ drivers
  • Usage/ ethnography
  • Consumer segmentation
  • Need states
  • Concept development
  • Product evaluation/ optimisation
  • Pricing evaluation/ elasticities
  • Packaging
  • Brand/ advertising tracking
  • Legal studies, trademark, copyright

Markets: Consumer, fmcg, food, drink, children, toiletries, personal care, household products, durables, homemakers, furniture and fittings, housing, housing construction, room design and garden products.

Also pensions – branding, literature and website design and pensioner satisfaction.


Background

Established since 1997 with high levels of repeat business. Over 30 years experience from a broad background – research agency Director (16 years at GfK-NOP working with blue-chip clients), Planning (DDB Advertising) and Client-side (Colgate-Palmolive)

‘Safety in Food & Drink Product Testing’: Co-author of this authoratitive reference manual.

Market Research Society (MMRS): Full member – over 35 years.

Independent Consultants Group: Past Committee Secretary – for 10 years.

University of Westminster: Visiting Lecturer in Marketing.

B.Commerce degree with a major in Marketing.