Founder of Inquisi, Dean has over thirteen years strategic insight experience gained both client and agency side as both a practitioner and commisioner of qual, quant and secondary research. Actively involved in research and insight from all angles, Dean completely understands what everyone needs to get out of a project.
Graduating with a first class honours in Advertising and Marketing Communications at Bournemouth University, Dean’s dissertation on rebranding TV channels earned a distinction. It was perhaps an early indicator he would later specialise in TV research and take an active role in rebranding channels himself!
Dean began his career by spending five years agency side at TEQUILA part of the worldwide Omnicom advertising group. In intelligence, he gained invaluable cross sector insight experience and pro actively devised and organised quarterly ‘Binge Thinking’ sessions, allowing the agency and clients to come together to hear the latest social trends, creative and media ideas across all sectors. Dean then took on strategic planning responsibilities for Gala Bingo/Casino, Eon and new business pitches. Moderating groups and hanging out in bingo halls and casinos across the country, Dean ensured a true consumer understanding was at the heart of creative briefings.
Dean then spent over five years at multichannel network UKTV where, as a Research and Insight Manager, he interrogated BARB data on a daily basis and managed in-house and commissioned research for seven of the network’s channels across pay and free. Dean devised and led comprehensive programmes of in-house research to launch the hugely successful Drama channel, helped rebrand Yesterday to increase appeal without alienating the core audience and broadened Really’s content to capitalise on its introduction to freeview whilst ensuring the commercial team were armed with the strongest statistics for various platform negotiations.
Refreshed after a 7 month break in Spain, funded by a lucrative foray into the animal onesie business, Dean returned to set up Inquisi. A back to basics TV research agency that simply focuses on the power of finding the right viewers to answer the right questions.