Dipankar Sen

Stratage Consulting

Insights, Analytics , Primary & Secondary Research

Services

Stratage Consulting provides Insight, Research, and Strategic support to B2C clients across their brand journeys. 

Insights-as-a-Service: Consultant Insights Partner (CIP)
External Consumer Insights Manager for any organization, providing services on a day to day basis, but as a consultant.  Custodian of all data, whether internal or external. Identify information requirement and source of such data. Evaluate and Commission research when required. Extract key insights, and generate strategic recommendations. Disseminate the best insights at the right level. Conduct qualitative researches if required.

Data Analytics & Info Solutions
Create white papers and strategy documents for adhoc clients. Use secondary research and other learning to provide information and advise to clients. Often a substitute for primary research.  Analyze and combine resident market research data, secondary data and internal company data to create insight documents and strategy notes.

Custom Research 
End to end primary and secondary market research, aross South East Asia and South Asia.  This includes both quantitative research as well as qualitative research.  Some of the key areas that we advise clients are,

  • Market Entry Strategy 
  • New Product Development
  • Impact Assessment,
  • Launch Assessment 
  • Brand Tracking 
  • Go-to-Market Strategy  
  • Retail Evaluation, among others.

Background

Stratage Consulting is led by Dipankar with more than 20 years of research experience, across South Asia & South East Asia, having worked with more than 500 brands in these markets. His journey in market research extends from Custom Research, Retail Audits, and Consumer Panels.  His research experience is across two of the marquee research brands – Nielsen and Kantar.

Dipankar has consulted for brands across various sectors, spanning, FMCG, Durables, Telecom, Financial, Restaurant Services, Education, Travel & Tourism, Media and Social sector.

The team at Stratage is driven by Curiousity, Passion for Innovation, Intimate Understanding of the Consumer, an Eye for the Big Picture, all culminating into a Business Vision.