Elena Weafer

runway research

Services

  • All Qualitative methodologies
  • Research Consultancy
  • Full service projects
  • Freelance Research Support

Speciality

  • Brand Development
  • NPD & Concept Development
  • Consumer Exploratory & Diagnostic
  • Sensitive Topic
  • Ethnography
  • Healthcare
  • Financial
  • Social

Background

Revealing, Elucidating, Actionable

Research that opens up insights and reveals hidden truths to power sucessful business decisions. My research experience started in international FMCG research and then moved to UK-based research at┬áHauck Research International where I developed and headed the agency’s first Healthcare Division as Director of Healthcare Research.

runway research took off in 2005


Sectors

  • FMCG
  • Grey market
  • Minorities
  • Pharmaceuticals & Healthcare

Skills & Services

  • Data Processing & Reporting
  • Ethnography
  • Qualitative
  • Quantitative
  • Specialist techniques