Elke Kagerer


Freelance Qualitative Research Director


Freelance qualitative Research Director with 15 years’ experience working for major London based research agencies. Dividing time between Germany and the UK, thereby offering and contrasting insight into both markets.

Bilingual moderation in English and German, with global interviewing experience – using both traditional (F2F/phone depths, home/office immersions, focus groups) and digital methodologies (online forums / boards / groups), as well as insight led reporting.

Specialism in B2B (including C-Suite) and technology research for leading brands (telecoms, tech manufacturers, cloud providers, IT service and solution providers, industrial and logistics). Also at home with financial and consumer qualitative research.


15 years’ experience in international qualitative research for London based agencies

Professional background:

  • Freelance (April 2016 – present)
  • GfK London (2013 – March 2016): Qualitative Research Director
  • RS Consulting London (now Breaking Blue) (2006 – 2013): Qualitative Research Consultant
  • TPi London (2004 – 2006): Transport Consultant and Researcher


  • Business to business
  • Industrial, manufacturing & logistics
  • IT (inc Ecommerce)

Skills & Services

  • Data Processing & Reporting
  • International
  • Online/Mobile
  • Qualitative
  • Recruitment and Fieldwork