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Elke Kagerer

Qualitative Research Director and Moderator

Overview

Experienced German / English moderator, with a specialism in B2B and Tech
Freelance Qualitative Research Director with 17 years' experience working for London based research agencies

Services

Executive moderation in German and English - depth interviews, focus groups, immersions, online boards / groups / communities

Specialism in B2B (including C-Suite) and technology research for leading brands (telecoms, tech manufacturers, cloud providers, IT service and solution providers, industrial and logistics). Also at home with financial and consumer qualitative research

Broad research expertise - from market understanding to innovation

Insight led and visual reporting

About

I've learnt the ropes of international qualitative research working for various London based market research agencies

  • RS Consulting / Breaking Blue London (2006 - 2013) - where I specialized in B2B research across the globe
  • GfK London (2013 - March 2016) - where I headed up the TechQual team

Since going freelance in 2016, I mostly support research agencies and other independents across the UK and Europe by conducting fieldwork, becoming part of their project team or running entire projects for them.

I divide my time between my native Germany and my second home, the UK, which gives me the unique opportunity to keep up to date with both markets and contrast them.

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