Katherine Evans

Katherine Evans

Freelance Market Researcher

Background

10+ years’ experience in consumer insights, working within international FMCG companies, across multiple brands and businesses. And, more recently, working as a freelancer, on a variety of projects ranging from start-up products and categories to well-established brand names. With a strong background in quantitative and qualitative research, owning the end to end process (from methodology design to discussion guide/questionnaire writing, fieldwork logistics, moderation, insight generation and implementation).

Sectors

  • Advertising & Media
  • Charities & Not-for-profit
  • Consumer durables
  • Entertainment, leisure & travel
  • FMCG
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Data Processing & Reporting
  • International
  • Mystery shopping
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)
  • Workshop facilitation
  • Desk Research