Fabienne Moquet-Chatenier
Bilingual (French / English) qualitative consultant
Services
Qualitative Research Consultant
International expertise
French and English Moderation and Reporting
Speciality
15+ years international market research experience spent both in qualitative agency and client side
Key strengths
- Proven ability to deliver actionable and meaningful insights
- Converting consumer insights into new product mix (from insight generation to advertising)
- Expert in global brand strategy and advertising
- Understand both clients and research need
- Strategic, conceptual thinking
Responsable for all aspects of the project: recruitment, local agency brief, questionnaire/discussion guide design, moderation (on and offline), analysis and reporting
Unilever accredited
Project experience
Ideation, NPD, Concept, Packaging, Comms development, Brand development
Background
Since 2014, Fabienne is a freelance qualitative researcher. Before this, she spent 13 years with Unilever as an International CMI for various categories (deodorant, haircare, laundry and savoury), she also worked for numerous research agencies including a last position as Director at Ipsos Mori before becoming a full time freelance. She is London based but very regularly cross the channel to conduct research in France. She currently work with a number of research agencies, from large multinationals to small boutiques for short missions or longer term contracts as well as her own direct clients.