Fabienne Moquet-Chatenier

Bilingual (French / English) qualitative consultant

Services

Qualitative Research Consultant

International expertise

French and English Moderation and Reporting

Speciality

15+ years international market research experience spent both in qualitative agency and client side

Key strengths

- Proven ability to deliver actionable and meaningful insights

- Converting consumer insights into new product mix (from insight generation to advertising)

- Expert in global brand strategy and advertising

- Understand both clients and research need

- Strategic, conceptual thinking

Responsable for all aspects of the project: recruitment, local agency brief, questionnaire/discussion guide design, moderation (on and offline), analysis and reporting

​Unilever accredited

Project experience

Ideation, NPD, Concept, Packaging, Comms development, Brand development

Background

Since 2014, Fabienne is a freelance qualitative researcher. Before this, she spent 13 years with Unilever as an International CMI for various categories (deodorant, haircare, laundry and savoury), she also worked for numerous research agencies including a last position as Director at Ipsos Mori before becoming a full time freelance. She is London based but very regularly cross the channel to conduct research in France. She currently work with a number of research agencies, from large multinationals to small boutiques for short missions or longer term contracts as well as her own direct clients.