Ferdinand Edwards

Ferdinand Edwards Research

Services

  • Product & service reviews / market assessments to support product, service & design
  • New product development based on strategic end user research / insight
  • Naming, Branding and Positioning
  • Methodologies: research option advice including the full range of depths, triads and focus groups
  • Market characteristics and trends
  • Customer insight and  customer experience measurement

Speciality

A  B2B specialist, l work for a wide range of blue chip clients and Government Agencies, focusing on hard to reach audiences such as senior decision makers, typically from FT top 500 companies who would not ordinarily attend focus groups.  Small samples but yielding salient, authentic and highly relevant insights.


Background

University of Essex – Political and Economic History, BA Hons 2:1

Chartered Shipbroker – winner of Cornavin prize 1984

Research Analyst 1990 – present

Recovering Catholic

Classic motorcycles

Gooner


Sectors

  • Advertising & Media
  • Automotive
  • Business to business
  • Financial
  • Government, social research, education
  • Grey market
  • Industrial, manufacturing & logistics
  • Retail

Skills & Services

  • Ethnography
  • International
  • Qualitative
  • Recruitment and Fieldwork
  • Secondary Research (data mining, desk research, web analysis)
  • Specialist techniques