Fiona Davies-Baker

Stream Strategy



Stream Strategy specialises in strategic qualitative insight to drive consumer understanding and support decision-making in areas such as brand positioning, communications andĀ innovation. We work within the UKĀ and internationally, using a range of traditional and online methdologies.


  • Advertising & Media
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Retail
  • Utilities

Skills & Services

  • Ethnography
  • Online/Mobile
  • Qualitative
  • Secondary Research (data mining, desk research, web analysis)