Frederic Penders

Aalta Research

/aalta research/ Independent, Creative Qual Partner in Paris

Services

Need Qualitative Research in France ?

We are a small, independent and friendly qualitative agency based in Paris dedicated to international projects and clients.

We focus on intercultural research in concept / brand / service / product analysis & strategic development, packaging / design / communication testing & advertising, brand equity and image research amongst all target audiences (B2B / B2C).

Our Strengths :

– Competitive prices

– Friendly & flexible approach (full service or moderation only)

– Creative & innovative thinking

– 25 years experience in qualitative research

 


Speciality

Our Expertise :

– Focus Groups, Mini Groups, Triads & IDIs (F2F, telephone, on-line) – using all sort of creative and projective techniques

– Ethnography / Observational Research & Immersion

– Accompanied Shopping

– Semiotics & Visual Research (visual brand equity)

– Moderation of Communities & Forums

 

Main Fields of Research :

IT & New Technologies, Leisure Industry (Video Games …), Pharmaceutical / Medical / Personal Care & Health, FMCG, Alcoholic Beverages, Luxury Goods, Automotive, Finance, Logistics / Travel & Transports, Tourism, Media

 

 


Background

I hold Master degrees in Psychology and in Communication Sciences.

I have gained substantial experience in various Research companies in London and in Paris as an International Qualitative Director before setting up my own consultancy in Paris, /aaltaresearch/ in 2001.

Outside work, I am a into photography & trekking.

 


Sectors

  • Advertising & Media
  • Automotive
  • Business to business
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • FMCG
  • Industrial, manufacturing & logistics
  • IT (inc Ecommerce)
  • Pharmaceuticals & Healthcare

Skills & Services

  • Data Processing & Reporting
  • Ethnography
  • International
  • Qualitative
  • Specialist techniques