Gaye Myatt

Gaye Myatt Fresh Insights

Services

  • Planning, sourcing, project managing and integrating all types of market research and information to give you the insight you really need – on a project basis or for annual plans
  • Squeezing deeper understanding from your existing learnings to help you see ‘the wood from the trees’
  • Advising on processes and capabilities for better, more actionable insights. Coaching teams to get more out of research
  • Troubleshooting to help you meet a deadline or unlock an issue on a project or Associate basis

Speciality

  • Many consumer sectors including toiletries, medicines, confectionery, cosmetics, fragrances, drinks, families, holidays, slimming, financial services, grocery, gifting, impulse and out-of-home purchases
  • Strategy, Brand development, Segmentation, Innovation, Communications

Background

  • Over 20 years’ experience on the client-side: buying, interpreting and acting on research with market leaders such as P&G and GlaxoSmithKline
  • Advising leading management consultancies

“Gaye’s work and advice have been pivotal to our success at GSK on a range of major brands”
John Clarke, President Consumer Healthcare Worldwide GSK


Skills & Services

  • Qualitative
  • Quantitative
  • Specialist techniques