Geraldine Pratten

Filling the GAP Research

Services

Qualitative research expertise. Groups, depths (both tele and face-to-face), analysis, report writing.


Speciality

Finance, retail, education, local government, transport & customer service.


Background

10 years with Sainsbury’s and Avon Overseas handling both quantitative and qualitative research before specialising as a qualitative researcher and working mainly as a freelancer on the agency side.