Giovanna Grillo

Rome Field & Research International



Giovanna Grillo is the Managing Director at RFR International.

RFR International was founded in 2002 to support national and international market research companies and research users.

Our expertise in qualitative and quantitative research, across a range of sectors, makes us a reliable partner in coordinating your fieldwork activities. We specialize in setting up and managing focus groups, IDIs in central location and in-field, ethnographic interviews, quantitative at-home interviews, web usability tests, and desk research.

Our facility is located in the center of Rome. It offers two interview rooms and two client viewing rooms, both with one-way mirror, air conditioning, WI-FI, Focus Vision video streaming, digital audio and video recording, and private garden. RFR International’s facility is also the perfect place for street-intercept quantitative tests.

We can take on all your fieldwork requirements:

  • translation of research material,
  • recruitment (with particular specialization in recruitment using client-provided lists),
  • moderation,
  • simultaneous translation,
  • note-taking,
  • transcriptions,
  • analysis and reporting,
  • data processing and elaboration.


RFR International is specialized in managing pharma qualitative research. One of our other core businesses is organizing usability tests across sectors.


Has worked in the market research industry for almost 15 years.

Holds a Bachelor of Arts in Business Administration with a major in Marketing, a Master of Science in Management earned at Boston University, and a Diploma in International Business Studies (Florence, Italy).

Has acquired extensive professional experience working as the manager of marketing, sales and communication departments of various international companies based both in the United States and in Italy (1987-2000).

In 2000, appointed as the International Research Manager of an independent, private market research institute located in Rome, Italy, she was responsible for the supervision of both qualitative and quantative projects.

Has gained strong interpersonal relations skills, especially with international clientele. A team leader accustomed to work under pressure and to meet deadlines, attentive to detail and accuracy.

Co-founder/owner and director of RFR International S.r.l.

Member of Icg, AQR, Esomar, PMRG, MRA.


  • Advertising & Media
  • Consumer durables
  • Entertainment, leisure & travel
  • FMCG
  • Pharmaceuticals & Healthcare

Skills & Services

  • Qualitative
  • Recruitment and Fieldwork
  • Research venue/studio hire