Theo Francis

GuineaPig Fieldwork Ltd

Expert qualitative & quantitative fieldwork services in the UK & overseas


Qualitative Services:
  • In-Depth Interviews
  • Focus Groups
  • Telephone Depths
  • Ethnographies
  • Online Forums & Communities
  • Accompanied Shops
  • Workshop Sessions
  • Co-Creation Sessions
  Quantitative Services:
  • Hall Tests
  • Exit or In-Store Interviews
  • Door-to-Door Surveys
  • In-Home Usage Tests and Product Trials
  • Mystery Shopping
  • On-Street Interviews
  • Online Communities
  • Product and Sensory Tests
  Bits & Bobs:
  • Data Management
  • Incentive Management
  • Moderation and Facilitation
  • Survey Scripting
  • Tablet Hire and Technical Support
  • Transcription and Note Taking
  • Translation and Simultaneous Translation
  • Venue Booking and Hosting


Working in partnership with our clients, our team of fieldwork experts provide a wide range of market research services with the experience, passion and dedication that your project deserves.

We are dedicated to doing things the right way, running extensive feasibility checks through our network of overĀ 300 recruitment partnersĀ and industry experts prior to taking on any new projects.

This focus on quality and meticulous attention to detail extends throughout our entire project process with mandatory briefing calls for every project, extensive quality checking policies and regular prearranged progress reports, so that you never feel the need to chase updates.

Added to all of this, established business partnerships with over 50 tried and tested international fieldwork suppliers, vetted to ensure that their quality mirrors our own, allow us to offer all of our UK services anywhere in the world.