FMCG, NPD/FEI, Ethnography, Qualitative Research
– Product / consumer experience definition and mapping (including sensorial elements)
– Translation of consumer needs into product specification and success criteria for product development and brand benefits
– Development of consumer models to drive innovation and product strategy
– Translation of product benefits into meaningful consumer and brand benefit strategies, including claims
– Insights definition to drive product and benefits strategy for new product launches ( concepts and communication).
– Workshop design and delivery to define product/services opportunities and new communication areas