Gwenaelle Deloux

Qualitative research ( ethnography, shop, product usage, groups) / Design – Moderation – Summary

Innovation workshops –  Design and Delivery

Online shopper research and home studies

Desk research and data digging for new insights.

Claim strategy

Project Management of consumer centric projects

French and English

FMCG, NPD/FEI, Ethnography, Qualitative Research

• Product / consumer experience definition and mapping (including sensorial elements)
• Translation of consumer needs into product specification and success criteria for product development and brand benefits
• Development of  consumer models to drive innovation and product strategy
• Translation of product benefits into meaningful consumer and brand benefit strategies, including claims
• Online shopping research
• Insights definition to drive product and benefits strategy for new product launches ( concepts and communication).
• Workshop design and delivery to define product/services opportunities and new communication areas

French national leaving in London for over 15 years.

I worked FMCG client side market research and product development for over 12 years, and independant for the last 8 years now.

I am passionate about uncovering new insights and see the impact they make in product development, its cycle and how it changes consumer’s life.

Involved in muti region research and global brands research over the last 20 years.