Helen Lancaster

Crystal Market Research Ltd

Services

Qualitative and quantitative research, in particular:

• advice on survey/project design
• project set-up and co-ordination
• questionnaire design
• focus group moderation
• depth interviews
• analysis of findings
• report writing
• presentations

Speciality

Research for the public and voluntary sectors, in particular:

• customer feedback
• sustainable transport
• social marketing
• service development
• advertising development

Background

25 years market research experience, formerly an MRS examiner and e-tutor. Formerly at MORI, IFF Research (business-to-business agency) and arnold + bolingbroke (small consultancy specialising in new product development), and clientside at an international direct mail publishing company.

Began working independently in 1998.

Based in Bristol.