Helen Nuki

Monkey See Research

Services

We use 3 tailored research tools to conduct research at 4 stages:

  1. Business and brand strategy
  2. Positioning ad concept development
  3. Communictaions development and pre testing
  4. Brand and communications tracking

Qualitative: We partner with qualitative specialists to use new and innovative techniques to really unearth all the influences on why we do what we do (even those we are not aware of) . Why we buy certain brands and why we re-act in certain ways to communciations

Quantitative: We conduct quantitaive studies to understand and measure people’s behaviour in relation to brands and communications.

Statistical Modelling: We partner with a stats partner to understand the relative importance of all the influences on behaviour and help prioritise which to tackle.


Background

Broad based experience including:

  1. Client researcher and marketeer at Diageo
  2. Advertising agency planner at O&M
  3. Various roles spanning 13 years at Hall & Partners including; Partners, Client Services Director, Innovation & Marketing Director

Sectors

  • Automotive
  • Consumer durables
  • Entertainment, leisure & travel
  • Financial
  • FMCG
  • Retail

Skills & Services

  • Data Processing & Reporting
  • Ethnography
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Specialist techniques