We use 3 tailored research tools to conduct research at 4 stages:
- Business and brand strategy
- Positioning ad concept development
- Communictaions development and pre testing
- Brand and communications tracking
Qualitative: We partner with qualitative specialists to use new and innovative techniques to really unearth all the influences on why we do what we do (even those we are not aware of) . Why we buy certain brands and why we re-act in certain ways to communciations
Quantitative: We conduct quantitaive studies to understand and measure people’s behaviour in relation to brands and communications.
Statistical Modelling: We partner with a stats partner to understand the relative importance of all the influences on behaviour and help prioritise which to tackle.