Ian Murray


house51- blending market research and behavioural economics


house51 is a research and strategy collective. We blend market research with the latest thinking in behavioural economics and the wider social sciences to understand people, not ‘consumers’.

What we offer:

Market Research

  • Full service quantitative and qualitative research encompassing ‘traditional’ and ‘next generation’ approaches
  • We collaborate openly with a diverse network of experts to offer scalable and cost effective access to pioneering research technology and methods

Planning and Consulting

  • The scope and diversity of behavioural science can be daunting. We create frameworks that make the science accessible, relevant and actionable.
  • We  provide literature reviews that connect with the latest thinking in business, academia and cultural trends
  • We provide secondary analysis that repurposes and maximises the value and impact of your existing data and knowledge


  • We provide training in applying behavioural economics for planners and client side researchers


Brand and communications research

New product development research

Social research

Behavioural economics and behaviour change



Before founding house51 I was Managing Partner of Hall & Partners (Europe) and MD of Infotools Europe. I have worked in the market research industry for over 20 years. I hold a MSc in Social Research and in 2015 I returned to postgraduate research to complete a MSc in Behavioural Economics.

I am a regular conference speaker and my blogs about behavioural science, the future direction of brands, research and a mishmash of other stuff can be found on various platforms.


  • Advertising & Media
  • Automotive
  • Entertainment, leisure & travel
  • FMCG
  • Government, social research, education
  • Retail

Skills & Services

  • Qualitative
  • Quantitative
  • Specialist techniques