Isla Cullingworth

Nailed on Research

Small consultancy offering bespoke full service research to the food & drink industry.


All our projects can be run as full service where we would analyse and present back to the client or we can offer fieldwork only projects and we send the data to the client.  We mainly offer quantitative services, and can easily set up and run the following methodologies:

  • Hall Tests / CLT’s
  • In Home Usage test (iHUT’s)
  • Street / Exit / Store / Onsite  Interviews
  • Accompanied Shops / Visits
  • Online Survey’s

The types of projects we work on vary but are predominantly concept & product testing, branding & packaging research and brand & ad tracking.

We can also offer the following qualitative services if they are part of a multi-method project.

  • In depth interviews
  • Discussion groups


New Product Development : Designing & Managing an end to end NPD process which includes idea generation, concept screening & testing through to testing the end and final product.  We can also look at packaging & branding within this process or as stand alone projects.

Sensory & Consumer Testing :  We have lots of product testing experience and can recommend the most appropriate method to meet the research objectives, whether it be a hall test or a In-Home usage test.  We can also provide an integrated sensory & consumer solution, bringing together the results from the experts & end consumers.

Brand & Advertising Tracking:  We can provide a cost effective option to monitor brand health continuously or over a certain time period such as an advertising campaign.


Isla has been working in the research industry for over 10 years and has vast experience across many sectors.  She has now set up Nailed on Research as a small consultancy offering full service research to the food & drink industry.  Isla can manage projects on an adhoc basis or work with clients or agencies more closely on a retainer type contract.


  • FMCG

Skills & Services

  • Data Processing & Reporting
  • Online/Mobile
  • Quantitative
  • Recruitment and Fieldwork