Isla Cullingworth

Nailed on Research


Small consultancy offering bespoke full service research to the food & drink industry.


All our projects can be run as full service where we would analyse and present back to the client or we can offer fieldwork only projects and we send the data to the client.  We mainly offer quantitative services, and can easily set up and run the following methodologies:

  • Hall Tests / CLT’s
  • In Home Usage test (iHUT’s)
  • Street / Exit / Store / Onsite  Interviews
  • Accompanied Shops / Visits
  • Online Survey’s

The types of projects we work on vary but are predominantly concept & product testing, branding & packaging research and brand & ad tracking.

We can also offer the following qualitative services if they are part of a multi-method project.

  • In depth interviews
  • Discussion groups

We also offer retainer type contracts with clients & other agencies to help support their research needs which may not be at the project stage yet.


Bespoke Trend Research: At the heart of succeeding in the food and beverage industry is pinpointing and harnessing upcoming trends. We’ll provide you with an abundance of insights into the needs and desires of your audience, helping you to gain competitive advantage.

New Product Development: Managing the NPD process from idea generation and screening to product testing – we can offer an end-to-end solution or help with part of the process. We can also explore branding & packaging within this process or as an independent, stand-alone offering.

Sensory & Product Testing: We are highly experienced in organising & conducting product testing projects across the UK, whether for new or reformulated products. We’ll help you to understand areas for development, ensuring success before launch to your wider demographic.

Brand & Advertising Tracking: Brand tracking is key to monitoring a brand’s equity and how it’s performing across key measures such as brand awareness, consideration & purchasing metrics. We offer a wide variety of options tailored to your company’s unique needs and requirements.


Isla has been working in the research industry for over 12 years and has vast experience across many sectors.  She has now set up Nailed on Research, based in Melton Mowbray as a small consultancy offering research support to the food & drink industry.  Isla can manage projects on an adhoc basis or work with clients or agencies more closely on a retainer type contract.


  • Advertising & Media
  • Children & Youth
  • Consumer durables
  • Entertainment, leisure & travel
  • FMCG
  • Retail

Skills & Services

  • Data Processing & Reporting
  • Online/Mobile
  • Quantitative
  • Recruitment and Fieldwork