From full service projects to part project support (such as questionnaire design or data interpretation), I can provide creative, tailored consultancy. My predominantly quantitative (with a hint of qualitative) experience, enables me to offer clear guidance for business decisions, based on sound interpretation. All my work is conducted with energy, enthusiasm and a sense of humour.
Specialist areas include media, telecommunications, customer satisfaction, corporate image,brand development, market measurement and definition, sponsorship and NPD in both consumer and business to business markets.
Prior to my 12 years as an independent based mainly in the UK, I have worked in agencies both large and small, as a research supplier and also on the client side of the industry, as a research user. This dual experience means I understand the requirements and the stresses of both roles.