Strategic consultancy; creative synthesis of existing knowledge and information; workshop facilitation; qualitative research; desk research; project management (ad hoc and interim)
Blue Zebra Strategy & Insight
Clear thinking, outstanding insight
Whatever your business need, we focus on the insights that really matter – whether we’re helping you with strategy reviews, new research or workshops. Clarity, simplicity and action are our goals in every project.
Sectors covered: food, soft drinks & confectionery, alcoholic drinks, pharmaceuticals & OTC, agriculture & veterinary, household goods, media & publishing
Janet is a consumer insight expert with over 25 years’ experience of working on global brands, gained at companies such as Diageo, Seagram Spirits & Wine Group, Unilever and Kimberly-Clark. For the last 10 years she has worked as an independent consultant with clients such as Unilever, Bacardi, Novartis, Astra-Zeneca, William Grant & Sons and Oxford Strategic Marketing.
Her passion is for making the complex simple, and helping clients use insight to drive change.
- Advertising & Media
- Agriculture Veterinary & Environment
- Consumer durables
- Pharmaceuticals & Healthcare
Skills & Services
- Secondary Research (data mining, desk research, web analysis)