Janet Coates

Blue Zebra Strategy & Insight


Strategic consultancy; creative synthesis of existing knowledge and information; workshop facilitation; qualitative research; desk research; project management (ad hoc and interim)


Clear thinking, outstanding insight

Whatever your business need, we focus on the insights that really matter – whether we’re helping you with strategy reviews, new research or workshops.  Clarity, simplicity and action are our goals in every project.

Sectors covered: food, soft drinks & confectionery, alcoholic drinks, pharmaceuticals & OTC, agriculture & veterinary, household goods, media & publishing


Janet is a consumer insight expert with over 25 years’ experience of working on global brands, gained at companies such as Diageo, Seagram Spirits & Wine Group, Unilever and Kimberly-Clark.  For the last 10 years she has worked as an independent consultant with clients such as Unilever, Bacardi, Novartis, Astra-Zeneca, William Grant & Sons and Oxford Strategic Marketing.

Her passion is for making the complex simple, and helping clients use insight to drive change.



  • Advertising & Media
  • Agriculture Veterinary & Environment
  • Consumer durables
  • FMCG
  • Pharmaceuticals & Healthcare

Skills & Services

  • International
  • Qualitative
  • Quantitative
  • Secondary Research (data mining, desk research, web analysis)