Qualitative specialist.
Group Discussions, Depth Interviews, Consumer, B2B
Background
Over 30 years in market research
‘Clientside’ as research buyer:
- Co-operative Wholesale Society
- Beecham (now Glaxo SmithKline)
- CPC (now Unilever)
- Quaker (now PepsiCo)
- Mars
Then qualitative research supplier:
- Hauck Research International (now Illuminas)
- Independent research consultant since 1999
Sectors
- Business to business
- FMCG
- Retail
Skills & Services
- Qualitative