Janie Gingell

Leading Edge Consultancy


Leading Edge is a marketing consultancy based in British Columbia, specializing in local / small business marketing.  Janie also conducts qualitative research across CANADA for UK and global companies who want to tap exciting opportunities in this multi-cultural, growing economy of 34 million people.

After 16 years in the UK, LEADING EDGE relocated to British Columbia, and combines the best of UK-style qualitative with local knowledge and comparative insights that come from experience living and working in Canada, the UK and Europe.

  • Focus groups
  • One to one interviews, phone depths, B2B
  • Intercept interviews
  • Brainstorming & ideation
  • Marketing consultancy


Creative thinking

Custom not off the peg service

Original customer insights translated into actionable marketing implications and proposals

Broad experience spanning:

  • Retail merchandising, promotions and shopping malls
  • Airport design, airside shopping, Duty Free and luxury goods
  • Food, drink, diet products and healthy eating
  • Toiletries, premium skin and hair care
  • Household products
  • Travel services and tourism
  • Corporate business development
  • Brand audit and brand equity building


Janie has a BA in Economics from the University of Exeter and gained her training in marketing management and market research working clientside for Unilever.  Her roles included: Group Market Research Manager, Dove Brand Manager in the UK, European Brand Manager relaunching a leading washing product across 6 countries and Marketing Manager of the Innovation Unit for Lever Holland.

On returning to the UK Janie chose to set up Leading Edge Consultancy to pursue her passion for brand equity and marketing development across a wider variety of fields.  She ran Leading Edge with a portfolio of blue-chip clients for 16 years before a love of the outdoors, wine, slow food and photography prompted relocation to "Super Natural British Columbia".

MMRS – Member of the UK Market Research Society