I conduct full service projects for end-clients or provide partial project support to other (international) researchers as required: from design & set-up, recruitment & fieldwork, though to analysis & reporting. My services cover consumer, B2B and also medical target groups:
- face-to-face qualitative research: individual depth interviews, executive interviews, triads, focus groups, workshops, brainstorming sessions
- online qualitative sessions: bulletin board discussions, online groups, etc.
- ethnographic/observation sessions: in-home, customer journeys, filming
- telephone qualitative interviews: especially with B2B respondents
- linguistic validation: cognitive debriefing applied to medical/pharmaceutical questionnaires/ documents
- qual+quant research: organising the quantitative side of mixed qual/quant studies, e.g. online surveys, panels, central location or telephone fieldwork.