Jill Farrell

Find Fieldwork Solutions


A comprehensive and customised project management service for your Qualitative Research project.

With a client and agency background I offer experience and knowledge to help support your research from initial client briefing through to the debrief.

Services include:-

  • Consultation on recruitment requirements
  • Questionnaire design
  • Pre and post task design and management
  • Venue sourcing and management
  • Incentive handling
  • Stimulus sourcing
  • Transcription services
  • Illustrator
  • Video services
  • Hostessing

Recruitment :-

  • Focus groups, mini groups, workshops
  • Depths, paired depths, friendship pairs, triads, family groups
  • Phone depths
  • Accompanied shopping trips
  • Online respondents for bulletin boards / forums/on line surveys
  • Panel recruitment
  • Product placement tests
  • Meet the Customer sessions

Recruitment can be ‘free found’,  in-store, from lists, panels or databases.

Once recruited all respondents are pre-checked to ensure they match your specification.


Working with Research Agencies, freelancers, consultants, retailers and manufacturers.

UK projects managed for US clients

  • FMCG
  • Pharmaceuticals
  • Food & drink
  • Alcohol
  • Stationery
  • Travel & leisure
  • Media & Telecommunications
  • Charities
  • Health
  • Retailer& manufacturer- ‘meet the customer’ sessions


Armed with  a degree in Economics I spent 10 years working for Nestle as a marketing planner covering both qual and quant research, specialising in continuous research, advertising tracking , and brand equity development. I then swapped to the agency side and for 5 years worked in a Qual agency as the Fieldwork manager. I set up Find Fieldwork Solutions with the aim of providing full support  for Qual researchers who prefer a personal service tailored to meet their needs. 


  • Consumer durables
  • Entertainment, leisure & travel
  • FMCG
  • Pharmaceuticals & Healthcare
  • Retail

Skills & Services

  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Research venue/studio hire
  • Transcription & Translation
  • Video/audio services