Jill Swindells

QUAL Research Consultancy Ltd

Person-centred qualitative social and market research


Sub-contracted freelance* interviewing, moderation and facilitation for research agencies, independent consultants and organisations involved in public participation.

* (Working in this way provides me with the flexibility I need to pursue my other interests and voluntary work: counselling & psychotherapy, Victim Support and community mediation).

Full range of qualitative approaches offered including standard depths/groups/workshops/consultations – extended, reconvened, observation, ethnography, creative, deliberation, etc.

Based in the Midlands  Happy to travel anywhere and at any time.



Predominently social research, particularly vulnerable, children/youth, hard/difficult to reach, mental health/learning difficulties/capacity issues, plus sensitive subjects – crime/victimisation, culture/religion, health/medical, personal issues/difficulties, etc.

My person-centred counselling and psychotherapy training and experience has impacted my research practice.

The result is a person-centred approach to qualitative research which is more socially responsible, genuinely collaborative and able to reach greater depths. 

I believe it is beneficial to all involved – client, researcher and respondent – to be open and honest about the subject from the beginning, to clarify the need for, the aims and objectives of the research, to communicate the importance of and the value we place on their contribution, to allow respondents to make an informed choice about the extent to which they participate and what they choose to disclose, to support them through the research process and signpost if/when necessary to relevant support agencies.

Vulnerabilities and/or sensitivities are not always apparent and may also emerge from what one might expect to be non-sensitive subject areas. 

I offer experience and skill not just in interviewing techniques, but an ability to manage the situation for participants, be lead within reason by their needs and not leave any sense of regret about taking part, any immediate emotional fall-out or lasting worries/concerns or, indeed, any other kind of post-interview/group consequences.


Graduate trainee to SRE at BMRB, followed by SRE to AD at RI. Freelance for the last 25 years, including 3 years in the Middle East.

Predominantly social research for the last 15 years since starting training for counselling/psychotherapy and Victim Support – covering all serious crime, also working with children/young people, without parental permission when necessary.

Enhanced CRB clearance for social research, counselling/psychotherapy, community mediation, Victim/Witness Support, rape and sexual abuse support services, hospice work with patients and relatives (pre/post bereavement), young people in school/excluded as well as offenders in the community/secure settings.

Also a member of BACP (British Association of Counselling and Psychotherapy) and CPN (Counselling in Prisons Network).


  • Advertising & Media
  • Charities & Not-for-profit
  • Children & Youth
  • Government, social research, education
  • Grey market
  • Minorities

Skills & Services

  • Ethnography
  • Qualitative
  • Specialist techniques
  • Workshop facilitation