Joanna Chrzanowska

QualitativeMind/ Genesis Consulting

Training in all Qualitative Research Methods


Joanna is a full time trainer and coach in qualitative market research methods – face to face interviewing, collaborative, observational and online. From quick overviews to advanced level training  – backed up by an online resource for training  Here you can buy training materials and ebooks.


‘Joanna’s flexible approach to the training was very refreshing’ ‘It was a hugely professionally run course, both informative and enjoyable. I feel I understand the issues and the methodology.’ ‘Excellent course for anyone in the business who will be moderating groups. This course teaches skills and cultivates confidence.’ ‘Fabulous experience – some great, transferable skills.’ ‘Intensive but enjoyable, well paced, well thought through.’


A psychologist and lifelong qualitative researcher, Joanna works to maintain high standards in the industry by providing training in research and workshop techniques to both research and client organisations. She is a Fellow of the MRS, an Accredited Trainer, author, part of the Professionalisation Committee and an official Research Hero!