My bio in proposals states:
After a traditional training in major blue chip FMCG organisations he has gained experienced in a variety of international organisations and industries. He has experience of conducting research across all continents. John is known as a problem solver and has a track record of innovating and adapting approaches to ensure delivery of relevant cost-effective solutions, integrating data sources wherever possible to provide well rounded stories.
In summary he has proven record of helping to drive business growth by delivering actionable insights to a wide range of stakeholders, from Board to shop floor
What this means is that I am a specialist generalist with 30+ years’ experience gained primarily clientside but with 3 stints agency side along the way. I was classically trained Winter school, summer school etc.
As a client I have worked in retail, FMCG and telecoms and used most research approaches and have a good knowledge of web, CRM and social media metrics/data.
I’m known for my pragmatism, commercial focus, straight talking with the ability to communicate to all levels of staff from shop floor to the board room.