Helping agencies and insight buyers maximise the impact of their insight
Practically this can means quiet a lot of things such :
I do not offer primary research
With nearly 30 years clientside experience and having run teams in agencies I bring a fresh pair of eyes to new and existing projects. In reality this means I can bring client thinking/usage to a study backed by the pragmatism of agency know how.
I can help agencies re-evaluate how they approach existing/repeat projects – both in terms of how they tackle it but also how it’s presented. For example I have recently re-vamped the presentation of a major global study making the charts for usable for the client and easier and cheaper for the agency to produce.
Will also work clientside on a contract/project basis
My bio in proposals states:
After a traditional training in major blue chip FMCG organisations he has gained experienced in a variety of international organisations and industries. He has experience of conducting research across all continents. John is known as a problem solver and has a track record of innovating and adapting approaches to ensure delivery of relevant cost-effective solutions, integrating data sources wherever possible to provide well rounded stories.
In summary he has proven record of helping to drive business growth by delivering actionable insights to a wide range of stakeholders, from Board to shop floor
What this means is that I am a specialist generalist with 30+ years’ experience gained primarily clientside but with 3 stints agency side along the way. I was classically trained Winter school, summer school etc.
As a client I have worked in retail, FMCG and telecoms and used most research approaches and have a good knowledge of web, CRM and social media metrics/data.
I’m known for my pragmatism, commercial focus, straight talking with the ability to communicate to all levels of staff from shop floor to the board room.
