John Boreham

Helping agencies and insight buyers maximise the impact of their insight.  Practically this can means quite a lot of things such :

• reviewing the output of a project (either for an agency or supplier)
• re-analysisng existing insight/research data
• working alongside agency/client on existing/new projects
• just being another pair of eyes on a project/brief

Whilst I do not offer primary research I can help on design and management of projects  as well as guiding the right research collection partners having built up an extensive netework during my 20+ years clientside.   I can help insight delivery as well as assist in internal stakeholder alignment before and after the project.

With nearly 30 years clientside experience and having run teams in agencies I bring a fresh pair of eyes to new and existing projects. In reality this means I can bring client thinking/usage to a study backed by the pragmatism of agency know how.

I can help agencies re-evaluate how they approach existing/repeat projects – both in terms of how they tackle it but also how it’s presented. For example I have recently re-vamped the presentation of a major global study making the charts for usable for the client and easier and cheaper for the agency to produce.

Will also work clientside on a contract/project basis

My bio in proposals states:

After a traditional training in major blue chip FMCG organisations he has gained experienced in a variety of international organisations and industries.  He has experience of conducting research across all continents.  John is known as a problem solver and has a track record of innovating and adapting approaches to ensure delivery of relevant cost-effective solutions, integrating data sources wherever possible to provide well rounded stories.

In summary he has proven record of helping to drive business growth by delivering actionable insights to a wide range of stakeholders, from Board to shop floor

What this means is that I am a specialist generalist with 30+ years’ experience gained primarily clientside but with 3 stints agency side along the way. I was classically trained Winter school, summer school etc.

As a client I have worked in retail, FMCG and telecoms and used most research approaches and have a good knowledge of web, CRM and social media metrics/data.

I’m known for my pragmatism, commercial focus, straight talking with the ability to communicate to all levels of staff from shop floor to the board room.