Helping agencies and insight buyers maximise the impact of their insight. Practically this can means quite a lot of things such :
- reviewing the output of a project (either for an agency or supplier)
- re-analysisng existing insight/research data
- working alongside agency/client on existing/new projects
- just being another pair of eyes on a project/brief
Whilst I do not offer primary research I can help on design and management of projects as well as guiding the right research collection partners having built up an extensive netework during my 20+ years clientside. I can help insight delivery as well as assist in internal stakeholder alignment before and after the project.