John Clay

Stretton and Clay Ltd

We are B2B market research and strategy consultants.


I have experience working across many global markets such as energy, industrial lubricants, electrical components, document security, industrial cleaning products, and automotive to name a few. These are different markets, yet were linked by one word – complexity. Many products sold into many markets across many countries. My role is to help make sense of that complexity and I do that in a number of ways:

B2B MARKET RESEARCH: Researching international markets presents particular challenges. From my experience of conducting research in twenty different countries and fifteen languages, I have developed processes and systems to deliver success. I can advise on research techniques and methodologies suited to a particular country – and those that really aren’t.

EXECUTIVE INTERVIEWS: I have many years’ experience conducting telephone and in-person research interviews with senior decision makers.

B2B RECRUITMENT:  I also provide recruitment for in-depth interviews and online groups.  I have experience across specialist and technical B2B markets such as automotive manufacturing, architects, construction and facilities management.

MARKET INTELLIGENCE SYSTEMS: I can put my experience of global market intelligence systems and processes to work for you.  I follow a proven process based on six fundamental stages:
Sponsorship – securing senior level commitment
Scope – designing a blueprint for market intelligence
Identity – forming the basis for communications
Process – clearly defining the collection, storage, analysis and sharing of intelligence
Deliverables – communicating and distributing intelligence
Heroes – creating a network of market intelligence champions




With many years of experience managing global market research and intelligence projects, we understand the pressures involved in delivering unbiased insights to support business decisions. From small family-owned businesses to multinational, global players we help to deliver your business aspirations.

We are a market research consultancy providing research, insight and strategy and we are specialists in landscape and construction. 

We have extensive experience of working with B2B companies within the landscape and construction sectors.  We have gained valuable insight relating to specific marketing sizing, trends segmentation and the buying committee. 

We also have built a trusted panel of key decision-makers and stakeholders within the industry and as such truly understand the nuances of the specification and buying process.  We can get to the answers and provide you with the unbiased insight you need to make informed business decisions. 

Whatever your needs are we will have a service appropriate for your business needs and budget.


Being a research consultant should be about assiting companies to answer business questions and solve business problems. That desire to help has proved valuable to my internal and external clients over the years.

The main services I provide are outlined my profile, but it is just an indication of my capability and where I have decided to focus! These services come about by thinking through where I am best qualified to help thanks to many years of experience managing global market research and intelligence projects in complex industrial markets.

My values are centred on providing the tools and know-how to get answers to business questions quickly and with as little fuss as possible.


  • Automotive
  • Business to business
  • Industrial, manufacturing & logistics
  • Utilities

Skills & Services

  • Data Processing & Reporting
  • International
  • Online/Mobile
  • Qualitative
  • Quantitative
  • Recruitment and Fieldwork
  • Secondary Research (data mining, desk research, web analysis)