Stretton and Clay were formed in 2019 by John Clay and Sarah Stretton to leverage our expertise from both client and agency sides.
B2B MARKET RESEARCH: Researching international markets presents particular challenges. From our experience of conducting research in twenty different countries and fifteen languages, we have developed processes and systems to deliver success. We can advise on research techniques and methodologies suited to a particular country – and those that really aren’t.
Qualitative research interviews provide an unbiased insight which unlocks an understanding of how you can meet business needs.
Market research can answer a lot of different business questions, but we know from experience what is on people’s minds right now.
We are frequently asked to consider research objectives such as:
• Where is the opportunity?
• Understanding customer unmet needs and behaviours
• Uncovering the specification process
• Mapping the supply chain
• Developing and testing new concepts and value propositions
• Exploring what customers think of a brand
B2B RECRUITMENT: We also provide recruitment for in-depth interviews and online groups. We have experience across specialist and technical B2B markets such as automotive manufacturing, architects, construction and facilities management.