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John Jones

Fabric Insight Ltd

In over 25 years’ experience working agency and client-side,


A focus on qualitative approaches but comfortable using techniques from all research disciplines to build bespoke solutions to specific research challenges.


Qualitative Research - Focus Groups, Depths and Ethnography
Creative & Advertising Development
Workshops, Brainstorms and Breakthrough sessions
Customer Journeys
Brand Positioning and Proposition Development
Creative Strategy and Campaign Planning





I am a Psychology graduate with a MA in Marketing and over 25 years’ experience working in a range of categories.

I have worked client-side for the BBC, ITV, Sky and Levi Strauss Europe, and agency side for the Added Value Company, Informer Youth Research, St Lukes Advertising, The Blinc Partnership and Red Bee Media.

I bring sound brand thinking and strategic rigour to my work, always underpinned by consumer understanding and insight and an understanding of client needs and the client world.