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Hugh John Miller

JMM Consulting Ltd

Insight & Qualitative Research Consultancy


JMM Consulting is a strategic insight consultancy that helps clients create more human-centric products, services and brand communications.

For client companies:

  • Full-service supplier of qualitative research – from project design through to implementation and presentation of findings
  • Research consultancy - research design and management resource
  • Strategic skill-set enhanced by background in media consultancy and planning

For agencies:

  • Qualitative moderation, workshop facilitation, analysis
  • Proposal writing, client handling
  • Qualitative project management & support
  • Content analysis & report writing
  • Client presentations


Ability to connect with all audiences influential to a brand’s strategic objectives: customers, potential customers, employees, influencers & stakeholders. JMM Consulting also brings strategic and insight-driven thinking to public & third sector research projects.

Commercial sector research. Multi-sector expertise across the following project areas: 

  • Advertising & communications development
  • Brand evaluation/equity research
  • Brand impact on employees & wider stakeholders
  • Concept development & NPD
  • Behavioural change
  • Attitudinal research & segmentation
  • Ethnography
  • Customer journeys and purchase behaviour
  • Campaign message testing
  • B2B: employee & stakeholder

Public & third sector research:

  • Knife & youth crime
  • Ethnic minorities
  • Counter-terrorism and extremism
  • Diversity & inclusion
  • Barriers to participation
  • Health
  • Local and central government policy




John has 15 years experience in market research, analysis & consumer dynamics. A highly experienced Insight specialist, with skills honed across senior strategic roles - from media consultancy (as an analyst & journalist), to strategy planning for a leading communications agency. John has been an independent qualitative consultant for more than 10yrs.

John is adept at understanding the nuances of human behaviour as a tool for deriving actionable insight for brands and also brings strategic and insight-driven thinking to public & third sector research projects.

John’s fascination with people, their needs & motivations is not confined to his professional life. Whilst living and working overseas, he devised a self-empowerment workshop programme for disaffected teenagers in South African townships; latterly he has run a mentoring program for young people in a South London School.

John’s open-minded and global outlook is reinforced by these experiences, along with his own cultural perspective.