John Miller

JMM Consulting is a strategic insight consultancy that helps clients create more human-centric products, services and brand communications.

For client companies:

• Full-service supplier of qualitative research – from project design through to implementation and presentation of findings
• Research consultancy – research design and management resource
• Strategic skill-set enhanced by background in media consultancy and planning

For agencies:

• Qualitative moderation, workshop facilitation, analysis
• Proposal writing, client handling
• Qualitative project management & support
• Content analysis & report writing
• Client presentations

Ability to connect with all audiences influential to a brand’s strategic objectives: customers, potential customers, employees, influencers & stakeholders. JMM Consulting also brings strategic and insight-driven thinking to public & third sector research projects.

Commercial sector research. Multi-sector expertise across the following project areas: 

• Advertising & communications development
• Brand evaluation/equity research
• Brand impact on employees & wider stakeholders
• Concept development & NPD
• Behavioural change
• Attitudinal research & segmentation
• Ethnography
• Customer journeys and purchase behaviour
• Campaign message testing
• B2B: employee & stakeholder

Public & third sector research:

• Knife & youth crime
• Ethnic minorities
• Counter-terrorism and extremism
• Diversity & inclusion
• Barriers to participation
• Health
• Local and central government policy

John has 15 years experience in market research, analysis & consumer dynamics. A highly experienced Insight specialist, with skills honed across senior strategic roles – from media consultancy (as an analyst & journalist), to strategy planning for a leading communications agency. John has been an independent qualitative consultant for more than 10yrs.

John is adept at understanding the nuances of human behaviour as a tool for deriving actionable insight for brands and also brings strategic and insight-driven thinking to public & third sector research projects.

John’s fascination with people, their needs & motivations is not confined to his professional life. Whilst living and working overseas, he devised a self-empowerment workshop programme for disaffected teenagers in South African townships; latterly he has run a mentoring program for young people in a South London School.

John’s open-minded and global outlook is reinforced by these experiences, along with his own cultural perspective.