I provide qualitative research expertise for a wide range of organisations both in the UK and internationally, across commercial, NGO and government sector programmes and projects. I am a full-service supplier of qualitative research – from project and sample design through to implementation, analysis and presentation of findings. I am also experienced in aligning research findings with communication strategy and working closely with comms teams in developing qualitative findings into strategic recommendations.
I have a range of specialisms and experience of working in the following sectors:
- Children and Youth
- Government and Public Sector
- International Development and NGOs
- Commercial / Market Research
Within these sectors I provide qualitative expertise in research design, recruitment planning, moderation, rigorous analysis, quality control and presenting findings. I am a versatile moderator and place importance upon connecting well with different audiences, and have extensive experience of moderating sensitive issues and with hard to reach audiences, including the following themes and topics:
- Counter Extremism
- Knife Crime
- Sexual Health
- Diversity and Inclusion
I have experience of incorporating a number of project approaches and emergent theoretical frameworks into research projects, including:
- Behaviour change
- Communications development
- Quality control
- Concept development, NPD and ideation workshops
- Segmentation analysis
- Customer journeys and purchase behaviour
- Campaign message testing and development
- B2B: employee & stakeholder
- Capacity building and training
- Evaluation impact
I have 11 years experience as a qualitative researcher, gained through spells at research agencies and as a freelancer. My background is varied, however, and prior to this I worked as an archaeologist in the Middle East and Europe and as a web developer with a spatial analysis software company. In addition I have two Masters degrees, in Geographic Information Science and International Development. However, my underlying interest has always been understanding human behaviour, and over the last 11 years I have focused primarily on qualitative research.
Within this experience I have worked directly for research agencies specialising in government and public sector communications, children and youth, commercial markets and international development. This has provided me with wide exposure to different research programmes, both in the UK and in Eurasia, Africa and the Americas. As as result, I have learnt the robust disciplines that underpin effective research, as well as identifying where there are opportunities for innovation and more creative approaches.
I have particular interest in intercultural studies, and generating insight that helps inform campaigns and development programmes and strengthens audience engagement. I am a versatile and self-motivated researcher, and keep myself informed of innovations and developments across the various sectors I work in.