Jonathan Newman

Overview

Freelance Qualitative Research Consultant with a passion for moderation, interviewing, ethnography, refining research questions and insight analysis.

I am a Social Anthropologist fascinated by why different people form relationships and meanings (commercial, embodied, sensory, emotional and symbolic).

Services

Supporting B2B and B2C clients from international corporations to small start ups in online and face-to-face  environments

• Focus group moderation
• Formal and informal interviews
• In-depth interviewing
• Ethnography
• UX interviews
• Cross-Cultural analysis
• Emotional and Sensory research
• Brand analysis
• Online bulletin boards
• Survey and Questionnaire design
• Discussion Guide design
• Delphi methodology
• Participatory research
• Co-created research journeys
• Data coding
• Literature reviews
• Ethical reviews
• Topline and Comprehensive Insight Reports

About

• I enjoy market research because it tells us so much about how people live.
• I love talking to people about their lives and how they see the world.
  • Whether waiting for a train in New Delhi or at a party in Brighton, the conversations I have with people are not so different from my research conversations during moderation.
  • I have been having these types of conversations since I was just a kid in the playground. In short, social research is a core part of who I am.
• My PhD in social anthropology developed excellent research and reporting skills. I am currently writing a book about how to travel and see the world through an anthropological lens

• I have conducted research in a wide range of fields across three continents:
  • Fields of commerical research include Healthcare, Food and Beverages, Automotive, Technology, Education, Policy, Security, Transport, Leisure, Utilities, Retail and Lifestyle
  • Academic research includes Automated Vehicles, Psychosocial Care, Coffee Markets, Cannabis Markets, Education Markets, Drug Rehabilitation Markets, Security Markets and Ethical Trading 

I like to spend my time with family and friends, exploring people and places, eating and drinking, singing and dancing, and meditating and practicing tai chi chuan.