Jonathan Newman PhD. CMRS
Freelance Qualitative Research Consultant with a passion for moderation, interviewing, ethnography, writing research questions and insight analysis.
I am a Social Anthropologist who is fascinated by the ways that different people form relationships and meanings (embodied, sensory, emotional and symbolic).
- Focus group moderation
- Formal and informal interviews
- In-depth interviewing
- UX interviews
- Emotional and Sensory research
- Brand analysis
- Online bulletin boards
- Survey and Questionnaire design
- Discussion Guide design
- Delphi methodology
- Participatory research
- Co-created research journeys
- Data coding
- Literature reviews
- Ethical reviews
- Topline and Comprehensive Insight Reports
- Online and offline environments
- B2C and B2B
- I enjoy market research because it tells us so much about how people live.
- I love talking to people about their lives and how they see the world.
- Whether waiting for a train in New Delhi or at a party in Brighton, the conversations I have with people are not so different from my research conversation during moderation.
- I have been having these types of conversations since I was just a kid in the playground. In short, social research is a core part of who I am.
- My PhD in social anthropology developed excellent research and reporting skills. I am currently writing a book about how to travel and see the world through an anthropological lens
- I have conducted research in a wide range of fields across three continents:
- Fields of commerical research include Healthcare, Food and Beverages, Automotive, Technology, Education, Policy, Security, Transport, Leisure, Utilities, Retail and Lifestyle
- Academic research includes Automated Vehicles, Psychosocial Care, Coffee Markets, Cannabis Markets, Education Markets, Drug Rehabilitation Markets, Security Markets and Ethical Trading
I like to spend my time with family and friends, exploring people and places, eating and drinking, singing and dancing, and meditating and practicing tai chi chuan.